[{"id":241010901185,"handle":"avanta","updated_at":"2025-04-28T12:15:10-07:00","published_at":"2021-01-05T17:01:27-08:00","sort_order":"manual","template_suffix":"gem-1630007153-template","published_scope":"global","title":"Avanta Forged","body_html":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAvanta Forged knives were developed for one of the leading culinary schools in North America. Designed with uncompromising attention to details, Avanta is produced by Messermeister, a top brand in premium kitchen cutlery for more than two generations. Our high quality blades are crafted from German X50 stainless steel for knives that are sharp, rust resistant and easy to maintain. Solid bolsters and full tang construction give the knives great balance and heft. Avanta knives are made with rounded, triple-rivet POM handles for comfort and durability. Each knife is backed by lifetime warranty against factory defects.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2021-08-26T12:56:43-07:00","alt":null,"width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/1630007802_Avanta_Steak_1920.jpg?v=1725655126"}},{"id":155049853005,"handle":"best-sellers","title":"Best Sellers","updated_at":"2025-04-28T21:05:22-07:00","body_html":"","published_at":"2019-11-08T11:34:53-08:00","sort_order":"manual","template_suffix":"gem-1636761252-template","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_equals","condition":"shipping for 1st knife"},{"column":"title","relation":"not_equals","condition":"shipping for each additional knife"},{"column":"title","relation":"not_equals","condition":"Knife Repair"},{"column":"title","relation":"not_equals","condition":"Knife For Life SHarpening Program - Shipping"}],"published_scope":"global","image":{"created_at":"2019-11-08T11:44:46-08:00","alt":"Royale Elité Knife_Cutting Board","width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/Oliva_Group_Shot_Horizontal.jpg?v=1573674915"}},{"id":279235690689,"handle":"carving-slicing","updated_at":"2025-04-27T13:35:05-07:00","published_at":"2021-10-13T15:47:30-07:00","sort_order":"best-selling","template_suffix":"gem-1632848624-template","published_scope":"global","title":"Carving \u0026 Slicing","body_html":"","image":{"created_at":"2024-09-06T15:18:31-07:00","alt":null,"width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/Carving.jpg?v=1725661112"}},{"id":164552573005,"handle":"fathers-day-gift-guide","updated_at":"2025-04-28T21:05:22-07:00","published_at":"2020-06-02T11:53:56-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Father's Day Gift Guide","body_html":"Make dad's day by getting him the tools he needs for summer grilling. Whether it's a new BBQ set or Adventure Chef Collection or a new knife block set and or tee shirt, we've compiled some awesome gifts dad will never forget.","image":{"created_at":"2020-06-02T12:00:30-07:00","alt":null,"width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/fathersday.jpg?v=1725659200"}},{"id":81412685875,"handle":"gifts-for-bbq-cooks","updated_at":"2025-04-28T16:45:05-07:00","published_at":"2018-11-14T08:43:14-08:00","sort_order":"manual","template_suffix":"gem-1664302822-template","published_scope":"global","title":"Gifts for BBQers","body_html":"Looking for grilling gifts \u0026amp; BBQ gifts for a friend or loved one? Messermeister offers premium cutlery and chef tools as Gifts for BBQ Cooks.","image":{"created_at":"2018-11-15T15:21:24-08:00","alt":"Ultimate Kendrick BBQ Set","width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/BBQKit2.jpg?v=1725661034"}},{"id":81865703475,"handle":"gifts-under-200","updated_at":"2025-04-28T13:35:07-07:00","published_at":"2018-12-07T14:18:43-08:00","sort_order":"manual","template_suffix":"gem-1664311114-template","published_scope":"global","title":"Gifts Under $200","body_html":"","image":{"created_at":"2019-11-13T13:06:26-08:00","alt":null,"width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/MKB-10AC_Glam_2.jpg?v=1725658121"}},{"id":43429232691,"handle":"new-products","title":"New Arrivals","updated_at":"2025-04-28T19:45:22-07:00","body_html":"\u003cp\u003eMessermeister has a number of new products out this past year including the wildly successful Adventure Chef folding knife line, our new sustainable luggage line Preservation, and the Kawashima Japanese knife collection. \u003c\/p\u003e","published_at":"2018-05-23T05:25:59-07:00","sort_order":"manual","template_suffix":"gem-1636761078-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"New"}],"published_scope":"global","image":{"created_at":"2018-06-29T13:12:12-07:00","alt":"Oliva Elité Knife Block_Knife Set","width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/new.jpg?v=1725655781"}},{"id":167226966093,"handle":"thanksgiving","updated_at":"2025-04-28T12:15:10-07:00","published_at":"2020-10-01T10:23:51-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Thanksgiving","body_html":"","image":{"created_at":"2020-11-04T10:46:55-08:00","alt":null,"width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/royale_carving_2000.jpg?v=1725661762"}}]