[{"id":241010901185,"handle":"avanta","updated_at":"2025-06-14T15:10:07-07:00","published_at":"2021-01-05T17:01:27-08:00","sort_order":"manual","template_suffix":"gem-1630007153-template","published_scope":"global","title":"Avanta Forged","body_html":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAvanta Forged knives were developed for one of the leading culinary schools in North America. Designed with uncompromising attention to details, Avanta is produced by Messermeister, a top brand in premium kitchen cutlery for more than two generations. Our high quality blades are crafted from German X50 stainless steel for knives that are sharp, rust resistant and easy to maintain. Solid bolsters and full tang construction give the knives great balance and heft. Avanta knives are made with rounded, triple-rivet POM handles for comfort and durability. Each knife is backed by lifetime warranty against factory defects.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2021-08-26T12:56:43-07:00","alt":null,"width":3200,"height":1877,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/1630007802_Avanta_Steak_1920.jpg?v=1746727625"}},{"id":155049853005,"handle":"best-sellers","title":"Best Sellers","updated_at":"2025-06-15T07:00:08-07:00","body_html":"\u003cp\u003eDiscover what everyone’s raving about in Messermeister’s Best Sellers collection. From premium knives to must-have kitchen tools, these top picks combine exceptional quality, precision, and design. Whether you’re slicing, dicing, or carving, our best sellers are guaranteed to upgrade your cooking experience—and they’ve already won over home cooks and pros alike.\u003c\/p\u003e","published_at":"2019-11-08T11:34:53-08:00","sort_order":"best-selling","template_suffix":"gem-1636761252-template","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_equals","condition":"shipping for 1st knife"},{"column":"title","relation":"not_equals","condition":"shipping for each additional knife"},{"column":"title","relation":"not_equals","condition":"Knife Repair"},{"column":"title","relation":"not_equals","condition":"Knife For Life SHarpening Program - Shipping"},{"column":"title","relation":"not_equals","condition":"Donate to World Central Kitchen"}],"published_scope":"global","image":{"created_at":"2019-11-08T11:44:46-08:00","alt":"Royale Elité Knife_Cutting Board","width":3200,"height":1877,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/Oliva_Group_Shot_Horizontal.jpg?v=1746723629"}},{"id":479877300417,"handle":"carving-slicing-knives","title":"Carving \u0026 Slicing Knives","updated_at":"2025-06-13T18:50:27-07:00","body_html":"\u003cp\u003eMaster every roast and celebration with Messermeister’s Carving \u0026amp; Slicing Knives. Designed for precision and elegance, these long, ultra-sharp blades glide effortlessly through roasts, poultry, brisket, and ham, delivering clean, even slices every time. With perfect balance and control, they help you serve like a pro—whether at a holiday feast or a casual Sunday dinner.\u003c\/p\u003e","published_at":"2025-05-07T11:27:35-07:00","sort_order":"best-selling","template_suffix":"gem-1632848624-template","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Carving Knives"},{"column":"tag","relation":"equals","condition":"Slicing Knives"},{"column":"tag","relation":"equals","condition":"Carving \u0026 Slicing Knives"},{"column":"tag","relation":"equals","condition":"Carving Set"}],"published_scope":"global","image":{"created_at":"2025-05-08T17:14:14-07:00","alt":null,"width":3200,"height":1877,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/Avanta-Carving.jpg?v=1746749654"}},{"id":43429232691,"handle":"new-products","title":"New Arrivals","updated_at":"2025-06-14T16:00:09-07:00","body_html":"\u003cp\u003eBe the first to experience Messermeister’s latest releases in our new arrivals. Featuring cutting-edge knives, tools, and accessories, each product is designed with expert precision, premium materials, and chef-worthy performance. Whether you’re adding to your collection or looking for something entirely new, our new arrivals will inspire your next culinary creation. \u003c\/p\u003e","published_at":"2018-05-23T05:25:59-07:00","sort_order":"manual","template_suffix":"gem-1636761078-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"New"}],"published_scope":"global","image":{"created_at":"2018-06-29T13:12:12-07:00","alt":"Oliva Elité Knife Block_Knife Set","width":3200,"height":1877,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/new.jpg?v=1746748525"}}]