[{"id":241010901185,"handle":"avanta","updated_at":"2025-06-14T15:10:07-07:00","published_at":"2021-01-05T17:01:27-08:00","sort_order":"manual","template_suffix":"gem-1630007153-template","published_scope":"global","title":"Avanta Forged","body_html":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAvanta Forged knives were developed for one of the leading culinary schools in North America. Designed with uncompromising attention to details, Avanta is produced by Messermeister, a top brand in premium kitchen cutlery for more than two generations. Our high quality blades are crafted from German X50 stainless steel for knives that are sharp, rust resistant and easy to maintain. Solid bolsters and full tang construction give the knives great balance and heft. Avanta knives are made with rounded, triple-rivet POM handles for comfort and durability. Each knife is backed by lifetime warranty against factory defects.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2021-08-26T12:56:43-07:00","alt":null,"width":3200,"height":1877,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/1630007802_Avanta_Steak_1920.jpg?v=1746727625"}},{"id":155049853005,"handle":"best-sellers","title":"Best Sellers","updated_at":"2025-06-15T14:45:06-07:00","body_html":"\u003cp\u003eDiscover what everyone’s raving about in Messermeister’s Best Sellers collection. From premium knives to must-have kitchen tools, these top picks combine exceptional quality, precision, and design. Whether you’re slicing, dicing, or carving, our best sellers are guaranteed to upgrade your cooking experience—and they’ve already won over home cooks and pros alike.\u003c\/p\u003e","published_at":"2019-11-08T11:34:53-08:00","sort_order":"best-selling","template_suffix":"gem-1636761252-template","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_equals","condition":"shipping for 1st knife"},{"column":"title","relation":"not_equals","condition":"shipping for each additional knife"},{"column":"title","relation":"not_equals","condition":"Knife Repair"},{"column":"title","relation":"not_equals","condition":"Knife For Life SHarpening Program - Shipping"},{"column":"title","relation":"not_equals","condition":"Donate to World Central Kitchen"}],"published_scope":"global","image":{"created_at":"2019-11-08T11:44:46-08:00","alt":"Royale Elité Knife_Cutting Board","width":3200,"height":1877,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/Oliva_Group_Shot_Horizontal.jpg?v=1746723629"}},{"id":43429003315,"handle":"cleavers","title":"Meat \u0026 Veggie Cleavers","updated_at":"2025-06-13T15:30:09-07:00","body_html":"\u003cp\u003eTake on the toughest cuts with Messermeister’s Cleavers. Designed for serious chopping power, these heavy-duty blades make quick work of bones, tough meats, and hard vegetables. Precision-forged and perfectly balanced, our cleavers deliver strength, sharpness, and control—giving you the confidence to handle everything from butchery to big-batch prep with ease.\u003c\/p\u003e","published_at":"2018-05-23T05:25:48-07:00","sort_order":"best-selling","template_suffix":"gem-1634167757-template","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cleavers \u0026 Veggie Knives"},{"column":"tag","relation":"equals","condition":"Meat Cleavers"},{"column":"tag","relation":"equals","condition":"Veggie Cleavers"}],"published_scope":"global","image":{"created_at":"2018-06-07T13:18:04-07:00","alt":"Park Plaza 8 Inch Chinese Knife_Steak","width":3200,"height":1877,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/cleavers.jpg?v=1746749359"}},{"id":43429232691,"handle":"new-products","title":"New Arrivals","updated_at":"2025-06-15T09:20:34-07:00","body_html":"\u003cp\u003eBe the first to experience Messermeister’s latest releases in our new arrivals. Featuring cutting-edge knives, tools, and accessories, each product is designed with expert precision, premium materials, and chef-worthy performance. Whether you’re adding to your collection or looking for something entirely new, our new arrivals will inspire your next culinary creation. \u003c\/p\u003e","published_at":"2018-05-23T05:25:59-07:00","sort_order":"manual","template_suffix":"gem-1636761078-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"New"}],"published_scope":"global","image":{"created_at":"2018-06-29T13:12:12-07:00","alt":"Oliva Elité Knife Block_Knife Set","width":3200,"height":1877,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/new.jpg?v=1746748525"}}]